Make.com with Mailchimp Transactional Email

In this post I want to share a custom automation built with Make. It allows to send emails right from a web hook via Mailchimp's Transactional Email service. This service is an add-on of your base Mailchimp subscription, which is calculated how many email users you have in your list. Starting from $ 20 per block it enables you to send transactional dynamic emails.

Subscribe to Mailchimp Transactional

First thing to do is subscribe to Mailchimp Transactional. This can be done from your account page Automations -> Transactional.

Choose the cheapest block to start with, keep in mind that if no "default" subscription is active it will require a Mailchimp Subscription (based on emails collected). After subscribing Content -> Email templates.

Create a basic Email Template with Mailchimp Designer

You can start with the Create Template button and choose one template or start from scratch. In the editor you can drag and drop, arrange and style your email template. I would save this one as something like Name + Template in order to recognize it for later use case. When finished with design you can save and go to the Email templates list again, select the Arrow Down -> Export as HTML.

Making the email template dynamic for transactions

After exporting you'll get one html file which includes everything you need. Here you have to find the HTML elements which you want to be dynamic. Search for the text you entered in the designer and select one of the HTML Tags. In my sample I've added mc:edit="$qr_code_link" as an attribute to a <span> element.

You can also add custom HTML content via your Make scenario. So adding custom links for example will only work if you add mc:edit attribute to a container tag like <div> or <td>, in my sample I just wanted to display the link as text.

Upload the edited email template to your Mailchimp account

Upload your edited html file as a template to your account and click on Send to Mandrill. This will make your template available in Mailchimp Transactional.

Populate transactional email fields from Make.com

Add the Mailchimp Transactional Module and select your template from the list. When it doesn't appear then you haven't send it to Mandrill, see above. Under Template Content you can add the values from the modules. Open the correct module in Make.com here, there are two Mailchimp modules.

The result, beautiful email template

At the end the email template works fine and can be used in this Make.com scenario. Checkout the result.

👉 Learn here how you can create a multi language email workflow with Make.com.